How to Market Your Newly Tackified Object

There are lots of methods used to sell products to the likes of you and me. I have a book called the brand glossery and it is jam packed with marketing phrases which give me a little view inside the world of marketing. Big brands use techniques to get us to buy so what would happen if us as artists play around with some of these techniques? Just for a laugh and to highlight some of things which go on every day in the worlds of brand and big business.

Create a Buzz around your object bigger than the things itself

Talk about it anywhere, create blogs, tweet about it, facebook it, get other people talking about it. See if you can get celebrities or people "cooler" than you or I to endorse it. Create a word for it and see if you can get other people saying it. What is pro bifida, bb cream or Pro keratine anyway? Do I really need or want them?

Create merchadise which shows your object in its best light.

Things like t-shirt, stickers, mugs, miniature models, big models, T towels anything with the image of your object on it. The limits are your imagination and your budget.

Advertise it

All the usuals like posters, spoof adds, online viral ads, radio ads, magazine articles and spots of TV talk shows. Get people to feel like they are missing out if they aren't part of it.

Have fun and remember its only art so see how far you can push it, how ridiculous can it become.  You can get away with a lot more in the name of art than in the real world. Just ensure that what you do does no halm to anywhere, anybody or anything.